Benchmarking your IR: Get up to speed on current best practice
The 2019 IR Magazine Global Investor Relations Practice Report is an annual study of the resources dedicated to and practices of investor relations teams around the world. It covers everything from IR budgets and team sizes to reporting structures and attendance at investor events. The 2019 edition is based on the responses of 905 investor relations practitioners to a global survey overseen by IR Magazine.
The findings in this report are taken from the annual global IR practice surveys carried out by IR Magazine and conducted electronically over the past year. Data for team size, reporting structure and analyst coverage is gathered from survey responses from Q1 2019 to Q3 2019. All other data points are calculated from responses to our latest survey round, which was conducted during Q3 2019. Most of the data contained within this report consists of mean average figures of specific classifications. The majority of these figures are adjusted to lessen the influence of mistyped responses or disproportionate values. The level of
adjustment necessary involves excluding the highest and lowest five percentiles from the mean calculations. Whenever a mean average is the result of data from a pre-set scale, figures have not been adjusted and all values are used in the calculations.
All monetary figures given in this report are in US dollars, with company market capitalizations classified as follows:
SMALL CAP: UNDER $1 BN
MID-CAP: $1 BN - UNDER $5 BN
LARGE CAP: $5 BN TO UNDER $30 BN
MEGA-CAP: $30 BN AND OVER
Senior management IR days
Senior management spent a global average of 45 days on IR in the past year, down two days from the 2017 figure. The CFO is the senior manager who spends the most time on IR, at an average of 20 days in the past year, while the CEO typically spends 14 days.
The total amount of time senior management spends on IR varies by just two days according to cap size, from 46 days among mid-caps to 44 days at mega-cap companies. These figures are a drop since 2017 of nine days for small caps and one day for mid-cap companies. Senior managers at large and mega-cap companies spent two more days on IR in the past 12 months than they did two years ago.
CEOs at small-cap companies spent more time on IR in the past year than CFOs. The time CEOs spend on investor relations decreases as cap size increases.
Global Investor Relations Practice Report 2019
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